These days authors have to do so much more than simply write. We also need to be excellent at marketing, something I’m not expert at. There are millions of books available online, so how do we get our books noticed? There are new markets emerging to address that need. One of the experts I follow on Twitter is Dana Lynn Smith, The Savvy Book Marketer. She, and others like her are filling an important niche to help those of us daring to venture into the Wild West of self-publishing. And I have to say, her advice has been very helpful.
One of the things I learned early on was that I needed to have a website. Holy Web-Portals, Batman! That’s not as easy as it sounds. I had to learn about domains, hosts and platforms. Suddenly, I need to have familiarity with CSS, HTML and more. Yikes! All this to be an author? YES.
All right. I went out and got a domain, a host, and chose a platform that would be easy enough for me to use. I chose GoDaddy as my host (despite their commercials; they have great customer support). And I use Wordpress as my platform. There are hundreds of themes that you can simply drop into Wordpress, which makes it much easier on those of us who don’t speak HTML markup language. Most themes are blog oriented, but there are more and more emerging themes that may be more appropriate for small businesses, photographers, authors, and others.
I don’t have my site exactly the way I want it yet, but at least it’s clean, navigable and a place to post events, contact information, how to order my books, and a little bit about me. That’s a good start.
So have a peek. My website address is: www.Alessa-Adamo.com. Unique, huh?